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There are many things that make the difference between a successful and an unsuccessful portfolio, and there are some factors that are out of your control. As I pointed out earlier this month, pitching for freelance work is really just an exercise in empathy. Imagine that you’re a potential client in the process of looking for a new freelancer to complete some routine work for you. You’re probably a little bored, have pages of portfolios in your inbox to choose from, and are thinking about other work. Or maybe lunch.
Your best option is to understand the factors that are in your control, and to push them in the best way to help guarantee your success. Ask yourselves these questions, while keeping the potential client in mind, before sending out a portfolio;
The harsh reality is that most hirers, even the great ones, are going to have a once over while saying “I need someone for a job that requires a hard skillset and maybe some experience with a client like me so they can hit the ground running. The last thing I want to do is have to train an outside hire or have a million edits. Does this person look like that?”
The difference between a successful portfolio and an unsuccessful one is this understanding the thought process of your potential client. So, for that reason, wouldn’t it be better to include in your portfolio the lesser work that is more relevant to the client than the better work that isn’t?
It also depends, largely, on the way you phrase the work in your portfolio, and asking yourself these seven questions can be a huge way of getting your head in the right space to pitch to clients.
What are your goals for 2021? To grow your business, or to just find your first client? No matter what stage you’re on in your freelance journey, Albert and UnderPinned’s Ultimate Guide to Freelancing Course will make sure you’re on track to build a successful freelance career. The course starts February 1st and will consist of five jam packed weeks of learning. Find out more about the course and sign up here.
If this sounds like you, head over to our Virtual Office and send us your best work via an UnderPinned Portfolio. We want to hear from you!
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