Articles - 18th December 2020

Using SEO to Pitch Blog Posts

Words by Maxine Harrison
Illustration by Jon McCormack

Are you a passionate writer? Have you crafted a healthy hair routine? Are you always researching the latest hair trends?

If you’ve answered yes to all of these questions, you’ve started the process of narrowing down a niche for yourself, and that means you can use SEO to pitch effectively to publications. If you do go down this path, here are nine ways to evaluate your readiness to pitch for work, using the hair industry as an example.


Why Is blogging important?

Content marketing is increasing in popularity for business’ digital marketing strategy and blogging is a key part of this. SEO, or Search Engine Optimisation, is a great way for businesses to take advantage of expanding their reach and blogging allows brands to connect with their audience more whilst subtly weaving in calls to action.

This is something you should shout about in your pitches. The hair industry, like many niche industries, is brimming with opportunities to share tips. Make sure your prospect is aware of the value of the service you are offering to them.


Honestly assess what you know about your topic

No two heads are the same. What do you know about hair? Have you tried different products that work well for your hair type? Do you know more about hair accessories? Identifying exactly what you know about hair will help you structure your pitch and helps hair industry prospects feel safe in your hands.


Why do you care about hair?

When you eventually send a pitch to a prospect, you can help set yourself apart by sharing why you care about their product. It shouldn’t be anything too long. A sentence or two will do. This helps build a rapport with your prospect as they see you share the same genuine passion for hair as them.


Search for industry prospects in the right places

Social media platforms like Facebook and Linkedin have a ‘group’ feature where you can search for several groups to join in your niche. Typing in ‘natural hair groups’, for example, can open you up to the exact audience you are looking for, as many business owners will be joining these very same groups to market their brand.

As hair is a very visual feature, Instagram is another good way to search for hair industry prospects. Hair brands like to promote the look of whatever service they are offering in their industry. So, try searching for hashtags like #hairinspiration #hairproducts #hairstyles etc. to find businesses in this field.


Market your services on social media

As well as searching for leads via hashtags, you can also attract clients by using these hashtags on your own social media posts.

When you receive a like or comment on your post from a potential client, you can then send a quick message, gently enquiring whether they are interested in your services at all.

On your social media profile, post about topics related to your passion in hair, as well as writing, so it is clear to all who visit your profile.


Share your portfolio with hair industry prospects

The great thing about blogging is that you can start building your portfolio pretty much from wherever you are. Simply create a blog and start writing! Yes, having published work elsewhere can help too, but don’t let that be a barrier to you pitching. What’s important is for the client to get a sense of how you write. An article on your blog can show this.

If you have work published on other publications, linking this on a portfolio site, like UnderPinned’s, should be included in your pitch. SEO is a key part of blogging, and it’s important to build on these everchanging skills. Udemy, for instance, has a great free course on SEO. Ensure you mention your experience in SEO too in your pitch and its value to what you’re pitching.


Download an email tracker

This tool can really help you when chasing up pitches. An email tracker is an internet browser extension that lets you know when your recipient has opened your email and how many times they have opened it. If you send a pitch and the recipient opens it straight away, and it has been two days, for example, that could be a signal for you to chase up from your previous email, as they have seen it.

This can be an effective way to chase leads and also help you with peace of mind, rather than wondering if your email has gone to their junk mail. Equally, don’t take it too hard if you don’t get a response straight away. Sometimes clients need a gentle nudge to probe a response.


Which method is best to pitch to niche industry prospects?

As a blogger, pitching via email may be the best way to approach prospects in the hair industry as you can be more detailed, which may be restricted when messaging on social media, for example.

However, there may be times where you will need to pitch on the spot verbally, at a networking event for example. In these cases, you’ll need to speak in a more conversational tone, still mention what your experience is and always encourage the prospect to look at your website/ online portfolio. This is where business cards can come in handy.


Proofread your pitch

There’s nothing worse than sending a pitch with grammar or spelling mistakes.

Remember you only get one chance to make a first impression to your prospect. So, take the time out to proofread your pitches before sending them.


Tailor your Pitch to Hair Industry Prospects 

Although it’s handy to have a basic structured template to refer to when you are sending out pitches, it’s even more important to craft your pitch to the prospect you are sending it off to.

Compliment something you like about the brand to show you care about details.

Coupling your passion for a specific topic with a freelance service you also love is a great recipe for pursuing and gaining clients. Sharing your passion and experience, helps you to stand out from other freelance bloggers.

We champion the freelancers and every entrepreneur who took a leap of faith with their idea.

If this sounds like you, head over to our Virtual Office and send us your best work via an UnderPinned Portfolio. We want to hear from you!

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