Every week we show the best of the UnderPinned Community, putting a spotlight on two freelancers whose work we believe deserve a special mention.
Hadjeley Zacabi, Writer
Look at Hadjeley’s full UnderPinned Portfolio on our Virtual Office!
Alister Shapley, Graphic Designer
I’m Alister Shapley a freelance designer who helps brands tell their story through visual language. I didn’t come into graphic design the typical route. I studied architecture at Edinburgh College of Art, and after completing the 6 year course I left with the desire to work not as an architect, but as a graphic designer.
Over the years I have worked in large teams working on multi-million-pound construction bids as well as smaller teams developing brands. Most of this experience has been within the construction sector where attention to detail, strict time-management and a high-quality finish is vital to a company’s success.
I started asdesign in 2017. My main focus is on getting to know my client so we can combine their thoughts with my expertise to produce a visual story that reflects their values. Getting the brief and direction right is crucial to the success of a project; that’s why I use a co-design process, spending more time on the early stages of brief and concept to make sure the outcome achieves the desired goal. I believe the best work is born through collaboration and a strong relationship.
Look at Alister’s full UnderPinned Portfolio on our Virtual Office!