Let’s travel back in time, shall we? Imagine that it’s 2004, Amsterdam, where underground rave and hip-hop parties are all the rage, branded streetwear reigns supreme, and labels like Carhartt and Stussy dictate fashion. Seems idyllic, right?
DJ-turned fashion powerhouse duo Edson Sabajo and Guillaume ‘Gee’ Schmidt would beg to differ. Fed up with the endless internet searches spent drooling over sneakers they couldn’t get their hands on (Fun fact: there was no social media in 2004, whereas cheap international shipping was a service offered by a few, high profile websites, making it the equivalent of chomping on some truffle oil freebies during a quick visit to Harrod’s) the duo set out to open a shop tackling the impossible: bringing the collectable sneakers to Amsterdam. How did they do it? Anecdote has it, they’d travel around the world like the modern incarnations of Indiana Jones on the quest to some rare treasure and … by stuffing the shoes into gigantic duffle bags that were just about allowed on planes. The effort and the DIY mentality paid back though.
By 2018, Patta had changed a lot, but the emphasis on experimenting stayed the same. Swearing by a communal ethos, the brand attracts a broad network of artists, creatives, photographers, etc, who often work on projects ranging from designing clothing lines, capsule collections and sneakers. Talk about expanding, huh. These are the aspect that caught the eyes of Nike too, who recently invited Patta for a capsule collection. The resulting clothes were born out of the collaboration of 11 artists. Now, I’m not saying that the streetwear pieces, including track pants with genius, envelope-shaped pockets at the shin and the varsity jackets with a white ‘Patta Nike’ slogan were made for dance face-off like the one in Grease. I’m merely saying that if you want to arrive in style someplace (in garms that scream squad goals), this might be the line for you.